Ideas to Expand Your Coaching Business

The Power of Your Coaching Can Open Doors: Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted ways to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have the time to sit down and create a press kit or even write a press release?  

Well, there’s an easy way to get publicity that does not even require you to write a press release. Try donating your product or service for an auction or door prize. Very often, associations, groups and charities conduct live or silent auctions at their events. Or they give away door prizes to attendees to  encourage attendance. Why not donate your product or service and benefit solely for the free marketing exposure it can generate.
 
Typically you will receive promotion during the event, and in the event program as well. You benefit from the implied endorsement of the group conducting the event, and the goodwill associated with giving away your product or service. You may even be able to write off the cost as a business expense next time you file your taxes. However, That does vary so Please check with your tax advisor. 

And, not only will you receive free exposure, you will also gain a new customer base. That customer base could tell their friends, who would then turn around and tell a few more friends ... you see where this is going. So providing your product or service at these functions serves as a great way to get free exposure for your products or services and allows you to generate new customers.
 
Not sure what groups or charities you should donate your auction item or door prize to? 

You will want to choose an organization whose members, and event attendees, closely match your ideal target customer. Take a look at your customers and prospects. Then try to find groups and associations who service these types of people.

Perhaps there is a health club in your area that is celebrating a grand opening, or a consumer expo coming to town. Do you target middle-aged women with school-age children? How about connecting with a school or PTA-sponsored event? 
Perhaps your local Little League or Soccer organization is looking for auction items to raise money for its upcoming season. 
 
Do you target corporate professionals in high-stress jobs such as finance, advertising and marketing, or technology? Look for the local chapters of trade associations servicing these industries. They typically hold monthly meetings, plus larger annual events.
 
It really depends on who your prospects are. Your goal with any marketing activity is to gain exposure amongst your target audience. So select an organization or group whose members match your clients, and odds are they will be interested in your services and your business will benefit from this highly-targeted marketing exposure. 

Try these marketing tactics to boost your coaching business