According to psychology people are compelled to buy out of an emotional connection to your product. So how do you get people emotionally connected or moved by what you're selling? It is simple just connect your product to your purpose.  People are more inclined to purchase your product if they understand and support WHY you are selling you're product. The "why" factor behind your product is essential to driving sales. For example many of you may be familiar with the story of Ryan Hreljac. He was a 6 year old boy that sold water bottles in order to generate revenue for his Well foundation. Considering that the water industry is so saturated and competitive what made this little boy's product stand out amongst the rest? 
His Purpose!

Ryan's family and foundation didn't advertise his product as your everyday water bottle. They made sure to emphasize the purpose behind each water bottle and let consumers know that each purchase gets the foundation a few dollars closer to building another fresh water well in Africa for people in need of access to fresh water. People purchased his product, despite the cost, because they felt they were supporting a great cause and the product served a greater purpose that the consumer could support. That is why creating a purpose that benefits your brand is essential. And if you've already found a valuable purpose to tie in with your product then it is essential that you market your product appropriately. 

When you have Purpose Driven Marketing that means that your marketing campaigns are surrounded by a greater purpose that you have attached to your product. People will support your product or service if you have a purpose or a powerful mission behind it. Your purpose should essentially drive what you talk about and should be the basis behind your marketing. A purpose driven marketing strategy is exactly what you should implement in order to purposefully market your brand. Keep in mind that a Purpose Driven Marketing strategy only works when there is a greater purpose behind your product. At On Purpose Academy we take you through the process of understanding your purpose, monetizing it and then learning the essential marketing tools to implement when promoting your product digitally. We will help you formulate a valuable Purpose driven strategy to really maximize your product, gain a strong client base  and start generate revenue. As long as you find your true purpose you never will run out of ideas or ways to market your product.