Generate The Right Traffic
Oct 25, 2020
If you’re like most online business owners, you spend a great deal of time trying to think of clever ways to increase your website traffic ranking. But the truth is, sometimes the way to do it is much simpler than we’re used to believing!
Here are 4 ways you can instantly increase the chances of gaining more website traffic
For starters it is important to identify who your most valuable visitor is – the “regular”- and understand how these steps can help you generate more returning clientele with these 4 easy steps:
1. Simply include a call to action to bookmark your site – but be sure to give them a strong, compelling reason to do so! As with your squeeze pages and opt-in boxes, be specific. Tell them what valuable advantage or irresistible incentive they’ll receive, if they do.
2. Make good use of your cPanel. Check your logfile stats to find out strong keywords that are regularly attracting traffic. Find out these, and you’ll know the search terms people are using to find you. Take advantage of these, include 2 or 3 keywords (as long as it’s a natural fit) per page. Perhaps even add a couple of pages, with the html title being your exact top keyword phrase. Then sit back and watch that traffic increase!
3. Use a Favicon to visually book mark your site. A favicon is a small graphic, like a logo, that “identifies” you to people – and you can create them easily; either in Adobe Photoshop, if you use it; or using a “free favicon generator” (just use that as your search term, and you’ll quickly find one.) If you’re using Adobe Photoshop, check your file extension drop-down menu. If you don’t see the “.ICO” extension, visit Adobe – there’ll be a plug in you can easily install (with instructions) for your Photoshop version. Just remember that Favicons can be no larger than 16 X 16 pixels, use an image to “brand” your site (like your logo, if you have one) – and you’re away!
4. Strategies To implement the advantages of free traffic generated through Social Networking. Of course, your strategies may vary with the policy of each site. Some will allow you to do some limited promotion of your products and businesses and others won't. Some will allow you to bring in external content to help build your profile and others won't. Each have their own unique way to keep in touch with people, some through profiles only, and others through mobile status updates like Twitter. So, it can be a little daunting to give one technical way to use all social networking sites. However, the strategy is still the same for most:
Here are 4 ways you can instantly increase the chances of gaining more website traffic
For starters it is important to identify who your most valuable visitor is – the “regular”- and understand how these steps can help you generate more returning clientele with these 4 easy steps:
1. Simply include a call to action to bookmark your site – but be sure to give them a strong, compelling reason to do so! As with your squeeze pages and opt-in boxes, be specific. Tell them what valuable advantage or irresistible incentive they’ll receive, if they do.
2. Make good use of your cPanel. Check your logfile stats to find out strong keywords that are regularly attracting traffic. Find out these, and you’ll know the search terms people are using to find you. Take advantage of these, include 2 or 3 keywords (as long as it’s a natural fit) per page. Perhaps even add a couple of pages, with the html title being your exact top keyword phrase. Then sit back and watch that traffic increase!
3. Use a Favicon to visually book mark your site. A favicon is a small graphic, like a logo, that “identifies” you to people – and you can create them easily; either in Adobe Photoshop, if you use it; or using a “free favicon generator” (just use that as your search term, and you’ll quickly find one.) If you’re using Adobe Photoshop, check your file extension drop-down menu. If you don’t see the “.ICO” extension, visit Adobe – there’ll be a plug in you can easily install (with instructions) for your Photoshop version. Just remember that Favicons can be no larger than 16 X 16 pixels, use an image to “brand” your site (like your logo, if you have one) – and you’re away!
4. Strategies To implement the advantages of free traffic generated through Social Networking. Of course, your strategies may vary with the policy of each site. Some will allow you to do some limited promotion of your products and businesses and others won't. Some will allow you to bring in external content to help build your profile and others won't. Each have their own unique way to keep in touch with people, some through profiles only, and others through mobile status updates like Twitter. So, it can be a little daunting to give one technical way to use all social networking sites. However, the strategy is still the same for most:
- Set up a profile with your website links, and develop an online, authentic, personality,
- Invite friends you already know to link to you,
- Look at their friends list and see if you have mutual friends you can invite to link in to you,
- Join in the networking and keep your profile fresh with updates and new content like videos, pictures, and blog postings,
- Stay present and check in daily to answer inquires, add some status information, and see if you can make new friends.
- Check out other people online to see what they're doing to build their presence and copy it,
- Join groups and use a signature line to link back to your website,
- Network with other people online, staying conscious of who the major players are to connect with them if you can,</li>
- Explore any applications or other features within the site for marketing and contact building
- Always try to have a way to funnel your contacts back to a blog or website for those social networks that limit your marketing capability.
So, even though social networking is a big term, it's still all about making friends and influencing people. It's not that much different from real life networking except that you have to be a little bit more aware of the mechanics of how to do that with each specific site.
Social networking takes time. It doesn't happen overnight. The sooner you get started, the more time you have to develop a network that is primed to be marketed later.
#Marketing Monday's
Authors
Sandra Weston
Executive Director
Sandra is co-founder of OnPurpose Academy an educational division of OnPurpose Media Group to teach entrepreneurs the fundamentals of digital marketing. Sandra has a vast background in Sales & Marketing in Real Estate Finance.
Aileen B.
Social Media Marketing Specialist
Aileen is putting her Marketing Degree from Georgia State University to good use by helping OnPurpose Academy entrepreneurs with digital marketing strategies.
